Ashley Sherman
MEDT 7477
Blog #3- MC Web Pages: The Power
of the Media Specialist
The whole point in creating
a web page or an entire website is to gain an audience and attempt to appeal to
that audience using the best methods possible. Media specialists need to consider the most effective
methods possible to promote the usage and traffic on the media center web page.
What information needs to be provided to the patrons? How can I promote a
variety of elements that are present on the SLMC web page? There are many factors
to consider, and students are not the only user group that needs to be
targeted; parents, teachers, and administrators may need to visit the web page
for information as well.
First, it is important to
ensure the web page is kept as updated as possible. Many times I visit web
pages for media centers (or just the entire school), and the web pages are
significantly outdated. If the information is current, the visitors or users
will know they can continuously check back to the page because it provide them
with current information and resources. According to Jurkowski (2010), “The
advantage of the library website is the immediacy of updates” (p. 69). Media
specialists have the opportunity (and power) to update the users quickly and
effectively regarding any changes or updates to the media center or the media
program.
The downfall to keeping the
media center web page updated (that I’ve found most common) is that the media
specialists are not the ones who make the changes or have admin privileges to
the web page. Fortunately, there are other FREE resources out there for media
specialists. They could simply provide the administrator for the web page or
the school page with the direct link to the media center blog, wiki, or other web
source. By creating their own space for the media center web page, the media
specialist may even have more control over the collaborative efforts with
teachers and students. Perhaps the media specialist wants to start a digital
book club for avid readers, the media specialist would be able to do this with
a wiki where students can comment and interact in a safe, controlled, online
environment.
While keeping an updating
web page is important, the information and links located on the web page are
equally important as well. The media specialist wants to provide their users
and web page visitors with the most information and the most useful information as possible without
overwhelming the user. Too much information, or disorganized information and
details could distract a student searching for the GALILEO password or the list
of teacher blogs. Warlick’s article, “Building Web Sites That Work For Your
Media Center” (2005), provides advice when constructing the media center web
page or web site. Some tips include: indent the content and use headings and
subheadings, “keep paragraphs short,” bullet any lists you have, use a variety
of fonts-but use the different fonts when needed, add “eye magnets” that
capture the user’s attention (p. 14-15). All of these elements will help increase
the ease and usability of the media center web page or web source.
Additionally, some elements
to avoid on a media center web page include selecting fonts or type that aren’t
easy to read. Another mistake to avoid includes not being able to easily
navigate through the web site or the web page; there should be a clear area
(preferably to one side) that includes the titles of the links or other pages available.
While the physical layout
and look of the web page are important, the media specialist needs to ensure the
information provided is pertinent and relevant to the users. The students,
parents, teachers, or administrators are probably searching for something specific
when they visit the page, and the media specialist should ensure they can find whatever
they are searching for easily and quickly.
References:
Jurkowski, O. (2010). Technology and the School Library: A
Comprehensive Guide for Media Specialists and Other Educators. Lanham:
Scarecrow Press, Inc.
Warlick, D. (2005). Building
Web Sites That Work For Your Media Center. Knowledge
Quest. 33:3,
pp. 13-16, January /February 2005.